ATLANTA, GA (October 27, 2008) - Zertia, one of the leading web and application development firms announced the reduction of employee and company Eco-Footprints. As part Zertia’s continued leadership in the Atlanta area to being carbon-neutral for 2009 and beyond.

Zertia is taking a four-step approach. First, we’re increasing the energy efficiency of our own operations. Second, we’re actively pursuing the use and creation of clean and renewable sources of electricity and technology. Third, for the emissions we can’t reduce directly at this time, we’re investing in projects that help offset carbon generated with vendors and clients. Fourth, we are promoting telecommuting for all of our employees.

“Today's announcement marks another phase in Zertia's company-wide initiative to promote environmental sustainability in all aspects of our business and to help preserve our environment," said Dan Kehoe, CEO, Zertia. "Our employees and vendors 'Green attitude’ is a natural fit and demonstrates our deep commitment to protecting and preserving the future health of the planet.

At this time, our work to improve efficiency and generate renewable energy doesn’t cover Zertia’s entire carbon footprint. That’s why we also fund projects that reduce greenhouse gas emissions. Specifically, we contribute to projects that use currently-accepted methods of measuring emission reductions. The offset projects in which we invest go beyond “business as usual.” That means we look for project activity that would not be viable without carbon financing. Through this requirement, we ensure that our investment makes a real difference in reducing greenhouse gas emissions.

We need to accelerate the deployment of cost-effective energy efficiency and renewable energy technologies in order to achieve deep and rapid reductions in greenhouse gas emissions. Public policies at the state, federal and international level will help ensure that clean energy technologies are developed and deployed as quickly as possible. "We want environmental responsibility to reach all parts of the business community, and will help develop and promote technology solutions that improve their environmental footprint," commented Mark Butler, Vice President, Zertia, LLC.

About Zertia - Zertia is the leading Atlanta-based professional services company providing e-Business consulting, web and application development, web design, user experience, Internet marketing, web hosting and business solutions to leading companies, government and non-profit organizations across the US and internationally. Zertia management is comprised of seasoned leaders who have successfully provided over 750 web-based solutions over the past ten years. The combined leadership, resources, and experience of the professionals who comprise Zertia immediately position the company as one of the most capable business technology providers in the United States.