Prudential Real Estate Affiliates, Inc. (PREA) is the real estate division of Prudential Financial, Inc. The company’s franchise network includes more than 2,100 residential real estate brokerages across the US, Canada, and Mexico. PREA came to Zertia for help in creating an online system that would maximize recruiting efforts, bring in new talent and provide an incentive for current agents to participate in the process.
PREA had a firm vision of the solution it needed. Necessary features included:
After extensive consultation on PREA’s goals and requirements, Zertia implemented TeamBuilder Software as a basis for the company’s recruitment program. The system’s main features include:
TeamBuilder software provides immediate, usable business intelligence on recruiting activity, and its automated messaging speeds up communications. Since releasing the program nationwide, Prudential Real Estate franchises have been growing very rapidly. According to Dan Forsman, president of Prudential Georgia Realty, “The key to success in the TeamBuilder program is to relentlessly communicate the value proposition and program objectives. The registration system, automated messaging and performance reports facilitate doing just that.”
Zertia provides digital marketing solutions to drive quality traffic to your web solution.
Web Design and Development|
Zertia provides turnkey solutions from concept to implementation and maintenance.
Custom Application Development|
Zertia can solve your specific problems with custom development and integration.
Trust but verify, right? Check out our work to see for yourself.
All Rights Reserved