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Orion Outdoors

Overview

Orion Outdoors is an outdoor consumer products company focused on bringing innovative product solutions to the outdoor living market. Orion was founded in 2004, when they introduced their flagship product the Orion Cooker (http://orionoutdoors.com/products/cooker/). Orion Outdoors is based in Atlanta, GA with products sold in over 2500 retail locations across America, including Home Depot, Bass Pro Shops, and Ace Hardware.

Challenge

Orion Outdoors approached Zertia with a unique challenge, which included an ultimatum handed down by Home Depot to sell “confidential” number of Orion Cookers in the next 90 days or lose the Home Depot contract. Orion was seeking an interactive marketing partner to create a dynamic digital marketing plan that focused on the following:

  • Working intimately with the Orion team to create a strategic 90 day interactive marketing and development plan with a goal of driving increased traffic to the Orion website and affiliate partners.
  • Driving new purchases via the creation of the “Orion Ambassadors Club,” providing a secure area of the website for specific customers and the ability to upload pictures, videos, recipes, and stories.
  • Strategically planning custom viral marketing campaigns, including a “refer a friend” campaigns with referral bonuses (“refer 3 friends, get a free cover for your Orion Cooker”) and a drip marketing campaign for all new referrals (“join by June 1, get free gift”).
  • Envisioning a dynamic pay per click and organic search engine marketing campaign, including strategy, implementation, and ongoing tweaking

Solution

Zertia approached this challenge the same way we treat all client dilemmas. We rolled up our sleeves and envisioned a comprehensive solution to meet the desired objectives. From a high-level, the results of the 90 day campaign included:

  • Saved and extended the Home Depot contract
  • Increased web traffic by 287%
  • Increased the email marketing database by 1250%

"It's important to find a partner that will take the time to understand and discover all your company's e-marketing needs and then put forth the effort and creativity to produce a superlative plan and implementation that meets requirements. Zertia is that partner,” said Russell Carbonara, Principal and Co-Founder of Orion Outdoors.

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