Masco Corporation (ticker:MAS) is one of the world’s largest manufacturers of brand-name products for the home improvement and new home construction markets. Employing approximately 40,000 people with worldwide sales of $9.6 billion, Masco companies include Behr Paints, Delta Faucets, Merillat Cabinets, and Diversified Cabinet Distributors.
Masco Corporation (DBA Diversified Cabinet Distributors/DCD) was seeking a website development and interactive marketing partner to create a dynamic new website that properly represents DCD and drives new business opportunities from the web. These goals would be accomplished by working closely with the Masco team to fully define business requirements and provide strategic marketing and technology implementation recommendations for the new site, including:
Zertia utilized a phased approach to this challenge, first working closely with the Masco team to fully define business requirements to create a comprehensive project plan, then following the detailed roadmap for the creation of a new website that is perfectly aligned to DCD’s unique business goals and objectives. From a high-level, the solution included:
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