Masco DCD Cabinets
Overview
Masco Corporation (ticker:MAS) is one of the world’s largest manufacturers of brand-name products for the home improvement and new home construction markets. Employing approximately 40,000 people with worldwide sales of $9.6 billion, Masco companies include Behr Paints, Delta Faucets, Merillat Cabinets, and Diversified Cabinet Distributors.
Challenge
Masco Corporation (DBA Diversified Cabinet Distributors/DCD) was seeking a website development and interactive marketing partner to create a dynamic new website that properly represents DCD and drives new business opportunities from the web. These goals would be accomplished by working closely with the Masco team to fully define business requirements and provide strategic marketing and technology implementation recommendations for the new site, including:
- Properly define the target market, so that the end solution is created specifically for the visitors that create the most profit for the Masco bottom line.
- Once defined, effectively drive these new visitors to the website through strategic search engine marketing and search engine optimization techniques.
- Provide these targeted visitors with lightning-quick access to well-structured company and product information.
- Strategically lead the defined visitor to a clear call of action on the website, whether leading them to pick up the phone and schedule a showroom visit or filling out a web contact form for an in-person consultation.
Solution
Zertia utilized a phased approach to this challenge, first working closely with the Masco team to fully define business requirements to create a comprehensive project plan, then following the detailed roadmap for the creation of a new website that is perfectly aligned to DCD’s unique business goals and objectives. From a high-level, the solution included:
- Custom graphic design and style guide development
- Enterprise open-source content management system
- Custom showroom tour video
- Custom product display system