680 The Fan Subtitle
Overview
Atlanta’s radio home for sports is WCNN, otherwise known as 680TheFan. With its mix of sports and sports talk, 680TheFan is possibly the most recognized of Dickey Broadcasting’s media holdings. For several years, Dickey Broadcasting’s network support needs had been handled by a single engineer. But as the network grew, maintenance tasks and updates began to fall behind. Dickey realized it was time to look for outside help
Challenge
680TheFan needed a website that complimented the station’s position as the community’s best resource for sports news and talk. Dickey asked Zertia to update the current website with a number of requisite features:
- Upgrade in appearance
- Opportunities for visitors to interact with content
- Ability to refresh content
- Ability to offer online promotions
- Easier management of ads
- Higher value for advertisers
Solution
Zertia designed an updated website, wholly maintained on Zertia servers. The upgrade provides the staff of 680TheFan with several new capabilities that bring the station’s web presence more in line with its on-air image. Zertia’s update included:
- Extensive content management tools, allowing station staff to upload, edit and delete content
- Ability to create features with text and graphics
- News from third party sources via RSS feed
- Streaming audio to allow fans to listen online
- Polls and other interactive promotions
- Event calendar application that can be continually updated
- Banner ad administration
“What we get with Zertia is not some cooking cutter solution. They provide highly specialized applications and advice that has been extremely helpful,” said company president David Dickey.