Interactive Marketing

So what does Interactive Marketing mean anyway? We’ve found that definitions for this term can vary widely across different departments, companies and markets. Are you selling a product, service or both? Are you selling online or looking to drive in-store traffic or phone sales? Does your company have a well known brand, or would you like us to help make that happen for you?

It’s important to ask these and many other questions before designing and implementing effective and integrated digital marketing campaigns - what are you trying to accomplish with your marketing objectives?

• Improve your companies brand positioning?
• Increase demand and produce leads for your offline sales force?
• Sell more products online?
• Reposition your company?
• Introduce a new product offering?
• Target a specific age group or demographic?
• If you’re like most of our clients, the answer is “several of the above, and more.”

Our seasoned marketing strategists are here to help you design and manage effective campaigns that deliver results. And just as importantly, once your campaign(s) are underway, do you REALLY know if your interactive marketing is working? Are you achieving a return on your investment (ROI), and if so do you know specifically what’s working and what isn’t? We’ll provide the analytics you need in order to understand how we’re driving better results and continuously improving upon your past successes.

Our interactive marketing services include:

• eStrategy - our experts can guide you in planning your marketing objectives, key performance indicators (KPI) and budgeting
• Search Marketing (SEO & PPC) - we provide ethical organic search optimization (SEO) and managed pay per click advertising (PPC)
• Email Marketing - we plan, design and execute SPAM-free managed email marketing campaigns
• Social Marketing - our marketing strategists can assist you in leveraging social media in ways that deliver measurable results
• Viral Marketing - remember the dancing baby video? Our team builds games, microsites and exciting emails to get the snowball rolling.
• Copywriting - need help writing copy for the web? We write SEO friendly copy that is optimized for websites, vs print media.
• Analytics - do you know what return you're getting on your marketing spending? Zertia helps you understand what's working and what isn't by providing valuable business analytics that drive better informed decisions.