We are noticing a growing trend. Companies (Publishers) and Associations that have massive amounts of content and great customer data with a desire to marry the two. We are helping them do that!

We have worked with our CMS vendors and CRM vendors to create an integration that is allowing clients to easily build "rules" based on the data in CRM that will target the content in the CMS.

Doctor A has purchased this continuing education credit and attended this event. Any time we publish content in these two categories make them prominent on the site next time Doctor A visits.

Very cool stuff that I know we will continue to explore.