Yesterday in our event we got on a discuss topic that I thought was fairly common practice but seemed to be new for a lot of people so I am going to revisit it.

Incremental Requests, we define this as setting up the forms on your website to only request information you don't already know. Example being maybe you have 10 pieces of key information you like to collect on prospects, instead of creating a form that requires 10 distinct fields every time the user requests something on your website ask for part of the information.

1st Request
- Collect name and email address

2nd Request
- Collect Company and Title

3rd Request
- Collect Twitter Account and Phone Number

If you don't have a system in place that can manage this data and process for you contact us. We are seeing higher percentages of people willing to input small amounts of data and as the process progresses and they realize they already know X,Y,Z about you they are willing to provide more and more sensative data.

Interesting stuff!

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Chris Spears
Chief Marketing Technologist