Just finished a fantastic training session (2 days) with Mo Bunnel from http://www.bunnellideagroup.com/. This training is targetted towards sales people but in reality it teaches better interaction. With clients, vendors, associations, basically all the people in your life.

Mo bases some of his materials off of HBDI (http://www.hbdi.com/) which got me thinking, with the content management system we have today why can't we create web designs (home pages, content pages, landing pages) that have a call out specific to each of the major four personality types. Why doesn't the underlying CMS system learn from our actions on the site and present content based on our personality types?
For that matter why don't email marketing or drip marketing solutions take this into account?

Good stuff Mo, can't wait to apply it to our business and flesh out how technology can play a role in making your training easier to follow.

--
Chris Spears
Chief Marketing Technologist