We are noticing a growing trend. Companies (Publishers) and Associations that have massive amounts of content and great customer data with a desire to marry the two. We are helping them do that!

We have worked with our CMS vendors and CRM vendors to create an integration that is allowing clients to easily build "rules" based on the data in CRM that will target the content in the CMS.

Doctor A has purchased this continuing education credit and attended this event. Any time we publish content in these two categories make them prominent on the site next time Doctor A visits.

Very cool stuff that I know we will continue to explore.

Yesterday in our event we got on a discuss topic that I thought was fairly common practice but seemed to be new for a lot of people so I am going to revisit it.

Incremental Requests, we define this as setting up the forms on your website to only request information you don't already know. Example being maybe you have 10 pieces of key information you like to collect on prospects, instead of creating a form that requires 10 distinct fields every time the user requests something on your website ask for part of the information.

1st Request
- Collect name and email address

2nd Request
- Collect Company and Title

3rd Request
- Collect Twitter Account and Phone Number

If you don't have a system in place that can manage this data and process for you contact us. We are seeing higher percentages of people willing to input small amounts of data and as the process progresses and they realize they already know X,Y,Z about you they are willing to provide more and more sensative data.

Interesting stuff!

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Chris Spears
Chief Marketing Technologist

Just finished a fantastic training session (2 days) with Mo Bunnel from http://www.bunnellideagroup.com/. This training is targetted towards sales people but in reality it teaches better interaction. With clients, vendors, associations, basically all the people in your life.

Mo bases some of his materials off of HBDI (http://www.hbdi.com/) which got me thinking, with the content management system we have today why can't we create web designs (home pages, content pages, landing pages) that have a call out specific to each of the major four personality types. Why doesn't the underlying CMS system learn from our actions on the site and present content based on our personality types?
For that matter why don't email marketing or drip marketing solutions take this into account?

Good stuff Mo, can't wait to apply it to our business and flesh out how technology can play a role in making your training easier to follow.

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Chris Spears
Chief Marketing Technologist

Scott Brinker over at http://www.chiefmartec.com/ recently posted an article about the "Chief Marketing Technologist". I can't wait to see these types of positions being filled. For us here at Zertia this is the perfect buyer for us.

We are Marketing Technologists! (Thanks Scott for making the term popular!)

Now that someone has put a name to it, I expect to see a lot more activity on the Marketing Technologist keyword.

Chris

Just attended the WAMM awards hosted by the wireless technology forums. An event that recognized some of the great mobile companies, mobile apps, and mobile service providers. AT&T Mobile has a beautiful facility just north of Buckhead and it was a great place to host the event.Couple of great speakers, great sponsor support, great event.

Thanks Wireless Technology Forum for producing such a great event.